Marketing Cloud
Overview 

Marketing Cloud, working seamlessly with your CRM, will give your marketing team the resources they need for email, social, SMS, and web marketing.  team with key Sales Cloud features like Social, Studio, Ad Studio, Email Studio, Interaction Studio,. As with all Salesforce products, Sales Cloud’s features are fully customizable to fit your specific business. 

Our certified experts will help you “Seas the Salesforce Marketing Cloud” by increasing marketing productivity and effectiveness through lead generation and engagement. 

  • Reach new audiences using segmentation, social media engagement and advertising with an integrated data management system 
  • Use action able data to give your customers personalized experiences across multiple devices with multi-channel campaign execution 
  • Engage with your customers in real-time and anticipate changes in behavior
  • Automate your email and marketing campaigns with Email Studio
  • Implement Mobile (SMS) messaging and push notifications
  • Gain insights and empower your team with rich, actionable analytics using Analytics Builder
  • Listen, post, engage, and advertise using Social Studio, an all-in-one social media marketing and management suite that connects seamlessly with your CRM platform for a complete and accurate picture of your customers
  • Reduce bottlenecks and increase productivity in marketing, sales, CRM, advertising and mobile functionality with Salesforce’s integration capabilities
  • Free up valuable resources by automating repetitive marketing tasks 
  • Monitor and take action on campaign performance and market trends 

Solutions

Light up your subscribers’ inboxes with personalized, targeted, and interactive communications with Email Studio. Improve deliverability and conversion rates by throttling frequency among different subcriber segments. Make your team more effective by utilizing Email Studio’s template  designs and custom content blocks.  Take away the manual load as well with delivery schedules and automation.

Use CRM data from Sales Cloud, Marketing Cloud, and Service Cloud to target ads to the right people on the right channel. Unite email and ad campaigns to reach more of your audience. Use to create seamless and aligned communications across every marketing channel.

Test your marketing hypotheses using data connected from various touchpoints. Interaction Studio uses behavorial analytics and machine learning to test and improve a customers individual journey. AI-powered tools and algorithms will help your team discover what promotions and other marketing efforts will yield the best results. 

Listen, post, engage, and advertise using Social Studio, an all-in-one social media marketing and management suite that connects seamlessly with your CRM platform for a complete and accurate picture of your customers. Build audience and market with high-performing posts and ads.

CDP allows you to know your customers and gain calculated insights by bringing together all advertising, segmenting, messaging, and other sales, service, and marketing data. Unify, segment, activate, and analyze all your data with a customer data platform.

Hone in your B2B sales and marketing efforts with Pardot as your single marketing automation platform. Within Marketing Cloud, Pardot allows businesses to streamline their marketing and close more deals in less time than ever before. Pardot’s built-in reporting will also give your team the ability to calculate ROI with just a few clicks.

Create and manage your mobile campaigns to drive engagement, promote your brand, and improve customer service. Track and analyze the results.

Your new CMS workspace will be your new favorite platform for creating, managing, publishing, and updating content using creative, prebuilt templates  Give your team a space to collaborate and approve drafts with integrations of Pardot Email Builder, Content Builder, and Experience Builder.

With Analytics Builder, your team will gain deep insights into customer behavior and predict future engagement. Use these insights to set marketing goals and refine customer journeys. Use Einstein Engagement Scoring for predictive audience segmentation and predictive models to forecast behavior of a target audience. Pull calculated insights, ingest predefined insights on, and deploy out-of-the-box dashboards. Use Datorama to deploy custom or out-of-the-box dashboards to visualize insights on metrics such as demographics, engagement, and conversion to drive ROI, speed, and growth, all in one data model.